Brands sometimes struggle with Pinterest. How can we use it? What could we do that would appeal to the Pinterest crowd and beyond?
Today.com provides a great example of what news organizations can do to piggyback on the success of Pinterest. It collected popular Thanksgiving recipes posted on Pinterest and in the process, served up an article of wide appeal.
Here’s a link to the Today Food article, and you can also click on the pictures above for those yummy recipes. If you have other examples of smart uses of Pinterest, please scroll down and leave a reply.